Smith and Wesson's consumers usually fall into one of three categories; those using their weapons in the line of duty, those who use Smith and Wesson products for sport, and those who use them for home protection. Due to Federal and State laws, the market in the United States has stood in these three generic categories; because these are the only legal ways to use Smith and Wesson products.
But as of 2007, the Smith and Wesson Corp. has started the "Protected by Smith and Wesson" campaign designed to recognize its customers who have continued to support the company throughout the years.
"The 'Protected by Smith & Wesson' initiative was developed in order to give something back to the millions of consumers who use our products every day, whether it is in the line of duty, during recreational shooting or for personal protection," said Tom Taylor, Smith & Wesson vice president of marketing. "By attaching this 4 1/2-inch decal to your vehicle or house window, you are aligning yourself with a great American brand that is dedicated to preserving the shooting sports and the Second Amendment rights of all Americans. The program is our way of showing appreciation to those who support Smith & Wesson."
